Blogger SEO: 15 Things I Check Before Publishing a New Post

Publishing a new blog post is easy.

Writing a post that Google can understand, index, and potentially rank is a different story.

When I started working more seriously on Blogger SEO, I realized that hitting the Publish button shouldn't be the final step of writing an article. It should be the final step of a proper optimization process.

A good blog post needs more than keywords.

You need to think about search intent, content quality, titles, headings, URLs, internal links, images, mobile experience, indexing, and user experience.

That's why I created this simple Blogger SEO checklist.

Before publishing a new article on Blogger, these are the 15 things I check.

Why Blogger SEO Matters Before Publishing

Blogger is a simple and powerful blogging platform, but simply publishing an article doesn't guarantee that Google will rank it.

Search engines need to understand:

• What your article is about

• What question it answers

• Who it is written for

• Whether the content is useful

• How it connects to other pages on your website

• Whether the page provides a good user experience

SEO is therefore something I consider before publishing, not something I try to fix weeks later.

The good news is that you don't need to make every article complicated.

A consistent publishing checklist can prevent many basic SEO mistakes.

My 15-Point Blogger SEO Checklist

1. I Check the Search Intent First

Before writing an article, I ask one simple question:

What does someone actually want when they search for this keyword?

For example, someone searching for:

"Blogger custom domain"

may want a tutorial explaining how to connect a domain.

Someone searching for:

"Blogger vs WordPress"

may want a comparison.

And someone searching for:

"Google Search Console indexing issue Blogger"

may be looking for a troubleshooting guide.

These are different search intents.

Common types of search intent

Informational:
The user wants to learn something.

Navigational:
The user wants to find a particular website or page.

Commercial:
The user is researching a product or service before making a decision.

Transactional:
The user is ready to take an action or purchase something.

I try to make sure my article matches the intent behind the target keyword.

2. I Choose One Primary Keyword

I don't try to optimize one article for dozens of unrelated keywords.

Instead, I select one main topic or primary keyword.

For this article, the primary keyword is:

Blogger SEO

Related keywords can naturally appear throughout the article, such as:

• Blogger SEO checklist

• Blogger post SEO

• SEO for Blogger

• Blogger optimization

• Blogger on-page SEO

• Blogger blog optimization

The important part is to avoid forcing keywords into sentences where they don't belong.

Write for humans first and search engines second.

3. I Create a Clear SEO-Friendly Title

The title is one of the first things both users and search engines see.

I try to make my title:

• Clear

• Specific

• Relevant to the search query

• Interesting enough to earn a click

• Accurate

• Not unnecessarily long

For example:

Weak:

Some Important SEO Tips for Bloggers

Better:

Blogger SEO: 15 Things I Check Before Publishing a New Post

The second title immediately tells the reader what they will learn.

It also naturally contains the main topic.

4. I Write a Useful Introduction

The first few paragraphs matter.

I don't want readers to open an article and immediately see a huge block of generic information.

Instead, I try to answer three things quickly:

1. What is this article about?

2. Why does it matter?

3. What will the reader learn?

For example, instead of writing:

SEO is very important for websites. Many people use Blogger and want traffic.

I can write:

Publishing a Blogger post is easy, but getting that post discovered through Google requires more than pressing Publish. In this guide, I'll show you the 15 SEO checks I use before publishing a new article.

It gets to the point much faster.

5. I Structure the Article With Proper Headings

Large blocks of text are difficult to read.

I use headings and subheadings to divide the article into logical sections.

A basic structure can look like:

H1: Main article title

H2: Main sections

H3: Supporting sections

For example:

H1

Blogger SEO: 15 Things I Check Before Publishing a New Post

H2

Why Blogger SEO Matters

H2

My 15-Point Blogger SEO Checklist

H3

1. Check Search Intent

H3

2. Choose a Primary Keyword

This makes the article easier for readers to scan and understand.

6. I Make the URL Short and Relevant

Before publishing, I check the Blogger permalink.

I prefer URLs that are:

• Short

• Descriptive

• Easy to understand

• Related to the article topic

For this article, a suitable URL could be:

/blogger-seo-checklist-before-publishing.html

I avoid unnecessary words, random numbers, and extremely long URLs.

A clean URL also makes the page easier to share.

7. I Optimize the Meta Description

The meta description isn't something I write only for search engines.

I think of it as a short preview of the article.

It should tell a potential visitor why the page is worth opening.

For example:

Learn the 15 Blogger SEO checks I use before publishing a new blog post, including keywords, titles, URLs, images, links, indexing, and mobile optimization.

I try to keep the description:

• Relevant

• Natural

• Specific

• Helpful

• Consistent with the actual article

I also avoid stuffing keywords into it.

8. I Check the Content for Original Value

This is one of the most important checks.

Before publishing, I ask:

"What does this article provide that another article doesn't?"

Simply rewriting information that already exists on hundreds of websites isn't a strong content strategy.

I try to add:

• Personal experience

• Examples

• Screenshots when useful

• Practical steps

• Mistakes I've encountered

• Comparisons

• Original explanations

• Useful observations

For example, instead of writing another generic article about Blogger SEO, I can explain the actual checks I perform before publishing my own Blogger articles.

That makes the article more useful and authentic.

9. I Add Internal Links

Internal linking is one of the easiest SEO improvements for a blog.

Before publishing, I look for relevant older articles on my website that I can naturally link to.

For example, if I'm writing about Blogger SEO, I might link to related articles about:

• Google Search Console

• Blogger custom domains

• Blogger indexing

• Search engine optimization

• Website SEO

• Meta tags

• Technical SEO

Internal links help readers discover more content.

They also help search engines understand the relationship between pages on your website.

My rule

I don't add internal links just to increase the number of links.

I add them when the linked page is actually useful to the reader.

10. I Check External Links

Sometimes an external source can make an article more useful.

For example, if I'm explaining Google Search Console, I may reference Google's official documentation.

External links can help readers verify information or explore a topic further.

However, I avoid adding random links simply because I think every article needs them.

Every link should have a reason.

11. I Optimize Images

Images can make a blog post much easier to understand.

But large, poorly optimized images can also hurt page performance.

Before publishing an image, I check:

• Is it relevant?

• Is the file unnecessarily large?

• Does it add value?

• Is the image readable on mobile?

• Does the image have appropriate alt text?

• Does the filename make sense?

Instead of using a filename like:

IMG_20260812.jpg

I prefer something descriptive, such as:

blogger-seo-checklist.jpg

Don't stuff keywords into alt text

Alt text should describe the image naturally.

For example:

Blogger SEO checklist before publishing a blog post

is better than:

Blogger SEO Blogger SEO checklist SEO Blogger SEO tips Blogger

The goal is accessibility and context—not keyword stuffing.

12. I Check Mobile Readability

A large percentage of website visitors may access your content from smartphones.

That's why I don't judge an article only from a desktop screen.

I check:

• Font size

• Paragraph width

• Image size

• Heading spacing

• Buttons

• Tables

• Embedded content

• Horizontal scrolling

• Overall page layout

A technically optimized article isn't very useful if someone has to zoom in to read it.

13. I Check for Keyword Stuffing

This is a big one.

When people learn SEO, they sometimes think:

"If I repeat my keyword 30 times, Google will rank my article."

That's not how I approach SEO.

Search engines are much better at understanding topics and language than they were years ago.

Instead of repeatedly inserting the exact keyword, I focus on covering the topic comprehensively.

For example, an article about Blogger SEO can naturally discuss:

• On-page SEO

• Search intent

• Keywords

• Internal links

• Meta descriptions

• URLs

• Images

• Indexing

• Mobile optimization

• User experience

The keyword should appear naturally.

If a sentence sounds weird because you inserted a keyword, remove the keyword.

14. I Proofread Everything Before Publishing

SEO won't save an article that's difficult to read.

Before publishing, I check for:

• Spelling mistakes

• Grammar errors

• Broken sentences

• Repeated paragraphs

• Incorrect links

• Missing headings

• Formatting problems

• Unnecessary words

• Outdated information

I also read the article like a normal visitor.

If I find myself thinking:

"Why is this paragraph here?"

I either rewrite it or remove it.

15. I Check Indexing and the Final Blogger Settings

My final check happens inside Blogger.

Before clicking Publish, I make sure the important settings are correct.

Depending on the Blogger setup, I check things such as:

• Post title

• Permalink

• Search description

• Labels

• Location, if relevant

• Image

• Formatting

• Visibility

• Comments settings

• Search engine visibility settings

After publishing, I also keep an eye on Google Search Console to understand whether the page is discovered and indexed.

Important:

Submitting a URL to Search Console doesn't guarantee that Google will index or rank it.

Indexing and ranking are separate things.

The goal should be to publish a useful page that deserves to be indexed.

My Quick Blogger SEO Checklist

Before publishing a new Blogger article, I can quickly run through this list:

• Search intent is clear

• Primary keyword is selected

• SEO title is clear

• Introduction explains the value

• H1/H2/H3 structure is logical

• URL is short and descriptive

• Meta description is written

• Content provides original value

• Relevant internal links are added

• Useful external sources are included

• Images are optimized

• Image alt text is descriptive

• Mobile readability is checked

• Keyword stuffing is avoided

• Article is proofread

• Blogger settings are checked

• Search Console is monitored after publishing

Technically, that's more than 15 checks—but that's the point.

SEO isn't one setting. It's a collection of small decisions.

What I Don't Do for Blogger SEO

I've also learned that SEO isn't about doing everything.

There are several things I intentionally avoid.

I don't stuff keywords.

More keywords don't automatically mean better rankings.

I don't write only for Google.

If the article is difficult for humans to read, it doesn't matter how many SEO techniques I use.

I don't publish extremely thin articles just to increase my post count.

One useful article can be more valuable than several low-value posts.

I don't copy competitors.

I research existing content to understand the topic, but I want my final article to provide its own value.

I don't obsess over SEO scores.

SEO plugins and tools can provide useful suggestions, but a score isn't the same thing as search visibility.

How Long Should a Blogger SEO Article Be?

There's no magic word count that guarantees a Google ranking.

An article shouldn't be 2,000 words simply because someone says:

"Long articles rank better."

Instead, I focus on answering the user's question completely.

Some topics need 700 words.

Others may need 2,000 or more.

The correct length is:

As long as necessary to provide a genuinely useful answer—and no longer than necessary.

Does Blogger Still Work for SEO?

Yes, Blogger can be used to build a search-friendly website.

The platform itself isn't a shortcut to rankings, though.

Your results depend on many factors, including:

• Content quality

• Search intent

• Relevance

• Competition

• Website structure

• Internal linking

• Page experience

• Technical SEO

• Authority and trust

• How useful your content is to visitors

Blogger gives you a platform to publish content.

Your SEO strategy determines how effectively you use it.

My Biggest Blogger SEO Lesson

The biggest lesson I've learned is that SEO shouldn't start after an article is published.

It should start before you write it.

When I understand the search intent, choose the right topic, structure the content properly, optimize the page, add useful links, and check the final user experience, publishing becomes much easier.

Instead of asking:

"How can I rank this article?"

I prefer to ask:

"How can I make this the most useful page for someone searching for this topic?"

That mindset changes the entire content strategy.

Final Thoughts

Blogger SEO doesn't have to be complicated.

You don't need to know every advanced SEO technique before publishing your next article.

Start with the fundamentals:

Understand the search intent.

Create useful content.

Use a clear structure.

Optimize the title and URL.

Write a useful meta description.

Add relevant internal links.

Optimize your images.

Make the page easy to read on mobile.

Avoid keyword stuffing.

Proofread everything.

And most importantly, focus on creating content that deserves to be found.

For me, this 15-point process has become a simple pre-publishing routine. It helps me catch basic SEO and content mistakes before they become problems later.

If you're running a Blogger website, try using this checklist before your next post.

You might be surprised by how many small improvements you can make before you even press Publish.

Frequently Asked Questions About Blogger SEO

1. What is Blogger SEO?

Blogger SEO is the process of optimizing a Blogger website and its individual posts so that search engines can better understand, discover, index, and potentially rank the content.

2. How do I optimize a Blogger post for SEO?

Start by understanding search intent and choosing a relevant primary keyword. Then optimize the title, URL, headings, meta description, images, internal links, and overall content quality.

3. Does Blogger support SEO?

Yes. Blogger provides several features that can support SEO, including customizable post URLs, search descriptions, labels, custom domains, and integration with Google's ecosystem.

4. How many keywords should I use in a Blogger post?

There is no fixed number. Use relevant keywords naturally where they help explain the topic. Avoid repeating keywords unnaturally or stuffing them into the content.

5. Does word count affect Blogger SEO?

There is no universal word-count requirement for ranking. The ideal length depends on the topic and search intent. Focus on providing a complete and useful answer rather than hitting a specific word count.

6. Should I submit every Blogger post to Google Search Console?

You can use Google Search Console to inspect URLs and monitor indexing, but requesting indexing doesn't guarantee that Google will index or rank every page.

7. Are internal links important for Blogger SEO?

Yes. Relevant internal links can help users discover related content and help search engines understand the structure and relationships between pages on your website.

8. Is Blogger good for beginners?

Blogger can be a good starting point for people who want to publish content without managing a complicated hosting setup. However, long-term SEO success depends much more on the quality and usefulness of the website's content and structure.

Related Articles on Decode With Jai

If you're working on Blogger SEO, you may also want to explore related guides on Decode With Jai covering Blogger, indexing, domains, SEO, and Google Search Console.